Rant

My confusion for the past couple weeks has been about the Centenary posters around campus. , The banners are photos of various students doing a variety of things, from studying in a group, to reading a book, working with a beaker, or rock climbing (which by the way has not been used in 3 years because the school lacks a certified instructor). These images are supposed to put Centenary on the map, and to advertise the school's quality education and learning atmosphere. If this is so, then why on earth are these on campus? The students already know what the college is like, there's no need for these gigantic reminders.
The banners use is being ill used, in order to recruit funds and students these should be placed around the city and not at home. No effect will be made in making Centenary more known if they don't branch out and advertise beyond this one mile radius campus. And then there's the issue with the images themselves. Its been discussed in class what makes an ad effective, and how its message is perceived by the public. If the goal of these banners is to show a quality education at Centenary, I dont think that that goal has been meet as well as it could be. I'm sure it's hard to effectively showcase Centenary with just a few images, but the one's chosen seem to miss it entirely. The rockwall climbing picture for one, well why is something that cant even be used advertised? Its misleading, and false advertisement is the last thing a college wants. The group photo is fine, we all can collectively work together, great. But what about showing students and professors together, that is something truly unique to Centenary. I've been to visit friends at their schools, and no one is as close with their professors as here. And then there's the staged look to the photos. They just all look very cliche and posed. A kid reading a book on a nice lawn, the science photo; just branching out and doing something different with the advertisements would better Centenary I personally think. What about photos of students debating, that could show the progressive nature on campus, or college students interacting with the community.
It just seems that doing the same thing makes Centenary another one of those small, liberal arts colleges. Less staged photos, and ones of a different nature would better suit the college. Also, they need to be placed off campus where they would be put to their actual use, honestly we dont need a reminder of where we are.